Morgan President David Wilson last week officially launched a campus initiative to make customer appreciation a major priority at the University. In another of his trademark campus conversations, Dr. Wilson outlined specific goals to grow the University and improve its operations, goals laid out in the newly approved university strategic plan. About 500 faculty and staff attended two separate sessions in the University Student Theater to hear the President share his vision for the Morgan of the future, where courtesy and civility are a part of all that we do.
“We have to make sure that the brand Morgan is creating within its students, that which they will take back to their communities, their high schools, their families, is one that excites others to attend this great institution,” said Dr. Wilson. “Anything less than an outstanding experience with Morgan can cause long-term harm to the brand and hinder our vision for growth.”
Students, faculty and staff listened and agreed outwardly with points made by Dr. Wilson, and from students and staff who commented on Morgan’s new plan for improved service and accountability.
“We have to make sure that we can like, be friendly with and respect one another while holding each other accountable,” said Dr. Tiffany McMillan, Director of Student Retention.”
Dr. Wilson said he wants Morgan State University to be at the forefront of a new movement in higher education to make the customer job one.
“We must hold ourselves accountable for the way in which we treat each other, our students and their parents,” said President Wilson.
As with all goals established in the new strategic plan, the President said there would be several measures implemented to gauge how well the University is doing with its customer service goal, including survey instruments, telephone and email feedback as well as future campus town hall meetings.